Privacy Policy

Effective: February 7, 2026 · Last updated: February 20, 2026

Tagline Ventures LLC · Austin, TX

1. Information We Collect

Account Information: When you create an account, we collect your email address and, if you use social login (Google Sign-In or Sign in with Apple), your name and profile information provided by those services. If you use Sign in with Apple and choose to hide your email, we receive only an Apple-provided relay address.

Photos & Content: When you create estate sales, we store the photos you upload and the item descriptions, prices, and other sale details you provide.

Field Guide Usage: When you use the Field Guide feature, we process photos you submit through AI to identify and value items. These photos and results may be stored to improve our service.

Location Data: With your permission, we collect approximate location (city/ZIP) to show nearby estate sales. We use Nominatim (OpenStreetMap) for geocoding. We do not track precise GPS location continuously.

Usage Analytics: We collect anonymous usage data (screens viewed, features used, button taps) to improve the app experience. This data is not sold or shared with third parties.

Device Information: We collect basic device information (device type, operating system version) for debugging and compatibility purposes.

2. How We Use Your Information

  • To provide and maintain the EstateRuth service
  • To process your photos through AI for item identification and pricing
  • To display your estate sales to potential buyers
  • To show you relevant nearby sales based on your location
  • To send you account-related communications (password resets, sale notifications)
  • To improve our AI pricing accuracy using anonymized, aggregated data
  • To detect and prevent fraud or abuse

3. AI Processing

EstateRuth uses multiple AI services to analyze photos and provide item identification, pricing, comparable sales research, and historical context:

  • Google Gemini AI: Used for photo identification, item analysis, and deep research into comparable sales. Photos and item descriptions are sent to Google's API for processing. Google's use of this data is governed by their privacy policy.
  • OpenAI: Used for deep research into auction records and comparable sales data. Item descriptions (not photos) are sent to OpenAI's API. OpenAI's use of this data is governed by their privacy policy.
  • Anthropic Claude: Used for synthesizing research findings into final valuation reports. Anthropic's use of this data is governed by their privacy policy.

We do not use your personal photos to train AI models. AI analysis results are stored in your account to provide the service.

4. Data Storage & Security

Your data is stored securely on Supabase (hosted on AWS). Photos are stored in encrypted cloud storage. We use row-level security policies to ensure users can only access their own data.

Authentication is handled through Supabase Auth with industry-standard encryption. Passwords are hashed and never stored in plain text.

5. Data Sharing

We do not sell your personal information. We share data only in these limited circumstances:

  • Public Sale Listings: When you publish a sale, the sale details, item photos, descriptions, and prices become publicly visible to all users.
  • AI Processing: Photos and item data are sent to AI providers (Google, OpenAI, Anthropic) for analysis (see Section 3).
  • Legal Requirements: We may disclose data if required by law or to protect our rights.

6. Your Rights

You have the right to:

  • Access your personal data
  • Delete your account and all associated data (available in your Profile settings)
  • Export your data upon request
  • Opt out of non-essential communications

To exercise any of these rights, contact us at help@estateruth.com.

7. Data Retention

We retain your data for as long as your account is active. When you delete your account, we permanently delete all your personal data, including sales, items, photos, and analytics within 30 days.

8. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at help@estateruth.com.

9. Children's Privacy

EstateRuth is not intended for children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting a notice in the app or sending an email.

11. Contact Us

If you have questions about this privacy policy or your data, contact us at:

help@estateruth.com